By Norah Mukimba
Africell brand ambassador, Bebe Cool has launched the network’s latest offering the SWIFT bundle with a call on subscribers to opt for networks that offer value for money.
Bebe Cool and dance hall singer, Ziza Bafana were the invited guests at the Africell headquarters on Tuesday as the telecom launched the “Don’t be cheated campaign” in a quest to cement their position as the cheapest telecom services provider.
“Giving customers their rightful value for money is crucial. In the telecom business, the fight on who has the best products, network and tariff plans have taken center stage. I am proud to be part of the network, Bebe Cool said.
As part of this campaign, Africell has rolled out a social bundle package called ‘SWIFT Bundle.
SWIFT is an acronym indicating all five key social media platforms that is – SnapChat, WhatsApp, Instagram, Facebook and Twitter.
And, Africell has set the price for the SWIFT Bundle for sh200 per day.
The Africell Commercial Director, Milad Khairallah says this product is tailored specifically for the young people. ‘’We realized that young people are our biggest data customers, so as a reward to them, we moved to make the Social Bundle as cheap and as exciting as possible,’’ Khairallah said.
‘’But again, social media is increasingly becoming a tool of communication across all ages; so as Africell, this is our offer to ease communication and facilitate business in the Ugandan economy,’’ he added.