By Kampala Sun writer
Uganda’s top public relations practitioners are set to undergo a professional capacity building upgrade at the end of this month in a residential training activity dubbed ‘PRAU BOOT CAMP’.
Organized by the Public Relations Association of Uganda, the second PRAU BOOT CAMP, scheduled for Thursday 29th June to Saturday 1st July 2017, will be held at the Sanctum Hotel in Entebbe.
“The PRAU BOOT CAMP is an exciting one-of-a-kind professional development training for public relations practitioners in Uganda to relearn the basics and essentials of the trade in order to scale their careers and businesses,” Cynthia Mpanga, the President of PRAU said.
The objectives of the PRAU BOOT CAMP are: Professional Development; Leadership Development; Knowledge & Skills building; Connecting members of PRAU and finally, Enhancing Collaboration & Driving Personal Growth.
“Some of the topics that will be tackled at the PRAU Boot CAMP include: Thriving In A World of Digital Media; The Art of Public Relations Strategy; Planning & Execution; Internal & External Stakeholder Management and How to Prepare & Survive a PR Crisis” said Mpanga.
The PRAU Patron, Hon. Frank Tumwebaze, Cabinet Minister of ICT and National Guidance in the Government of Uganda, is expected to officially open the PRAU BOOT CAMP on Thursday 29th June at The Sanctum Hotel Entebbe.
Sheila Kangwagye, the PRAU Secretary General, highlighted the need for professional development by public relations practitioners: “This PRAU BOOT CAMP helps us to learn in a professional setting how to continuously ascribe to global standards and keep up to date with the latest trends in the PR industry, something many employers have been asking us to do.”
The trainers at the PRAU BOOT CAMP are drawn from locally and regionally experienced and recognized PR and communications professionals. Amongst them is one of the regional representatives of the Chartered Institute of Public Relations (CIPR) Ann Gichuhi from Makini College in Nairobi, Kenya who will make a special presentation on the growing need for professional accreditation by the globally recognized PR body.
“The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status”, said Ann Gichuhi, senior communication consultant with Makini College and CIPR lead in Kenya.