By Alex Balimwikungu
The Chartered Institute of Public Relations (CIPR) is set to begin conducting studies in Kampala effective next month (September 2017) courtesy of Makini College, the accredited East African learning centre for the course.
The revelation was made at its official launch at a breakfast event held at Serena Kampala Hotel recently.
According to Ann Gichuhi, CIPR Lead for Eastern Africa, CIPR qualifications are globally recognised professional qualifications which meet current demands of public relations professionals.
“CIPR is able to provide one with the skills, knowledge and understanding to advance their career while also gaining creditability and developing confidence in their abilities” said Ann Gichuhi.
“CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR)” she continued.
During the launch, there were key note presentations from amongst others Mathias Katamba, Managing Director and Chief Executive Officer of Housing Finance Bank, who is a CIPR alumni, Cynthia Mpanga, PRAU President and Irene Mbonge King’uyu, a CIPR alumni working with CPF Financial Services Limited in Kenya.
Speaking at the launch Joseph Obewa, the Makini College Director, stated the positives that will come with the program: “We want Ugandan PR professionals to take a strategic approach to PR and prepare to lead at board level. Through this course students will be able to gain an advanced understanding of areas including planning, research and evaluation; crisis and risk issues; CSR; stakeholder management and ethics. In addition they will also put their learning into practice by evaluating a wide range of PR theories, concepts and techniques and applying them practically to their own work and sector”
Some of the benefits students will access as a result of pursuing their CIPR qualifications include access to the latest PR related online resources, membership to CIPR International and free listing in the member directory and the PR Register, amongst others.
Lecturers for the CIPR course will come from Makini College, a leading tertiary education and training arm of Makini School which started its operations in 1997.
Based on excellent performance in the field of Public Relations, Makini College was accredited as the first ever study centre for Public Relations in Kenya and the entire East Africa region.
By Alex Balimwikungu