By Cissy Apiso
Coca-Cola has announced that global music superstar, Jason Derulo, will be creating the sound track to its 2018 FIFA World Cup campaign. Jason Derulo real names Joel Jason Desrouleaux is an American singer, song writer and a dancer.
Coca-Cola and Jason Derulo have teamed-up to create the Coca-Cola anthem for the 2018 FIFA World Cup “Colours”. The song illustrates the vibrancy and excitement that comes with the arrival of the world’s biggest football tournament.
Coca-Cola has also invited the top local artists from South Africa, Tanzania, Kenya, Ethiopia, Mozambique and Uganda to create unique African versions of the anthem for each country to celebrate people’s passion for football through music.
Ricardo Fort, VP of Global Sports Partnerships at The Coca-Cola Company said, “We know that the FIFA World Cup is a global cultural and social phenomenon. Every four years, people are drawn to this event from all over the world due to the excitement and platform it provides. We believe that music and football are intrinsically linked by the passions they evoke so we are excited to welcome Jason to the team and can’t wait to bring this upbeat anthem to the world ahead of the 2018 FIFA World Cup”.
“Colours” will become the sound track to fans’ excitement for the tournament, as it begins playing across the world in the build up to the kick off. Jason Derulo added, “I am honored to work with Coca-Cola to create an anthem celebrating every team and their fans. ‘Colours’ represents the different flags and cultures from around the world, and will get everyone moving to a unifying beat. I’m excited to finally tell the world about this partnership as the excitement builds for the FIFA World Cup.”
The localized versions of “Colours” will be performed at The FIFA World Cup Trophy Tour. These events will be taking place across the continent, starting in Ethiopia from 24-25th February, then Kenya from 26 – 27th February, Mozambique on 28th February, South Africa from 1-3rd March and Uganda from 5-6th March.