Liquor giant, Distell Group Launches in Uganda

Liquor giant, Distell Group Launches in Uganda


By Felix Oketcho

Distell Group is a multinational beverage and liquor producer and Africa’s leading producer and marketer of wines, spirits, ciders and other ready-to-drink beverages.

Howwe has learnt that the company officially launched distribution of its high-quality products in Uganda during a cocktail dinner with shareholders and consumers at the Kampala Serena Hotel.

Distell, based in South Africa, has a diverse portfolio of brands that include the popular liquor Amarula, Nederburg and 4th Street wines, Hunter’s Ciders, and Scottish Leader whisky.

Announcing its official entry into Uganda, Distell said it had appointed Rwenzori Bottling Company to manage the distribution of its drinks portfolio, leveraging on the company’s nationwide logistics and sales distribution network.

Emcees GAetano and Siima Sabiiti at the launch

Duif Ritcher, the General Manager Distell North & East Africa, said the company aims at reaching out to new consumers of diverse adult age groups in over 5,000 bars, restaurants and outlets countrywide within the first year.

Unveiling Distell brands at a grand celebration at the Kampala Serena Hotel, Ritcher said, “We are pleased to introduce more premium brands to the Ugandan market that we hope will do as well as Amarula has. Our drinks are tailored to deliver a unique and enjoyable experience, but at an affordable cost as well.”

“Distell will make use of an innovative and highly efficient national distribution network into the trade, targeting local and regional distributors, supermarkets, malls, bars and restaurants countrywide. We will make our premium products available to the Ugandan adult population at better prices than before,” he added.

Guests toast at the launch

With offices in Cognac, London, New York, São Paulo and Singapore, Distell’s products can be enjoyed around the world via a network of agents in more than 80 countries. Distell has more than 40 trading and distribution outlets in South Africa, with regional offices across the African continent as well.

Following a merger on 4th December 2000 (18 years ago) Distell Group Limited can be traced back to Stellenbosch Farmers’ Winery (SFW) and Distillers Corporation, Distell has gone to globally expand its reach by production of premium beverages that include Spirits, Wines, and Ciders & Ready to drink products. The plant has its headquarters in South Africa, and employs over 5,500 people, while raking in profits of up to R215 billion annually.

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