Kenyan sues Miss Curvy Uganda for using her body

Kenyan sues Miss Curvy Uganda for using her body

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By Paul Waiswa
Kenya’s media personality Grace Msalame said she is suing Uganda’s Ministry of Tourism, for defamation and character assassination after a goof in which her pictures were used to promote its Miss Curvy Uganda competition.

Grace, who is set to make a return to TV with a show on NTV, had earlier on tweeted that she wasn’t aware of the Ugandan campaign and stated that her legal team was handling the matter.

The development comes after a section of Ugandans especially women’s activists, feminists and church criticized the “Miss Curvy Ugandan Pageant’ with many claiming that Minister Kiwanda Suubi is now lobbying for women to become sex objects something which is inappropriate and undermines the female gender.

Msalame’s picture was used in the photo

Though minister Kiwanda says the concept of Miss Curvy Uganda is no different from other beauty pageants as it only celebrates women endowment just like Ugandans who recently unanimously celebrated the recent achievements of Miss World Africa Quiin Abenakyo, after selling off the country’s diversity through her ‘Beauty with a purpose’.

The NTV Kenya employee affirms that her image and likeness are being used without her permission to propagate, discriminate and encourage the objectification of women’s bodies something that she disassociates with and has been unlawfully created by ‘Miss Curvy Uganda’ 2019 and its sponsors.

Minister Kiwanda launches the Miss Curvy competitions on Tuesday

Grace Msalame has went on to react to the matter saying that Miss Curvy’s deliberate and calculated use of her image and likeness to promote and boast to the violation of the women’s bodies has defamed her character and reputation, damaged her reputation and brand that she has worked for years to establish hence subjected her to unwanted cyber bullying no wonder she has moved on with a big decision of propelled to pursuing legal action and her lawyers have already served the concerned parties.

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