By Paul Mayambala
When the Uganda Golf Union unveiled their partnership with the Uganda Tourism Board early this year themed around the Open, the game’s biggest calendar tournament, the idea of developing the culture of sports tourism appeared a tough sell.
The notion that the Open would help explore the country for domestic and international tourism wasn’t an easy one to mull over at the time, particularly for country not famed for marrying sports and tourism. But after three upcountry legs of the tournament, first in Mbale and later Fort Portal Town and Arua, the success is already there.
It is the same enthusiasm they have taken to Jinja. On Saturday, the golfers participating in the Uganda Open Tours visited Mabira Forest for a nature walk courtesy of the latest sports tourism campaign by UTB, where golfers tour and play at the same time.
“When Golfers play in Jinja, they create a value chain for the tourism stake holders in Jinja. They’ll spend on accommodation, restaurants, and go sightseeing. This creates revenue for the businesses in that area and consequently boost the tourism industry,” Sandra Natukunda the Public Relations Officer Uganda Tourism Board said during the nature walk.