By Paul Mayambala
MTN Uganda has officially announced its position as the major sponsor for the Miss Uganda 2019 beauty contest. Over the one-month period of the country’s most anticipated beauty pageant, MTN will invest up to Sh100million both in cash and logistical support.
Hellen Kirungi, the MTN Youth Segment Manager while making the announcement this afternoon said: “As a brand that is keen on supporting the youth in a special way, MTN Uganda is happy to be the main official sponsor of the Miss Uganda 2019 beauty contest. Youth are passionate about fashion and this is a major driver for our youth segment MTN pulse. Therefore, supporting the Miss Uganda pageant will enable us to reach out to the youth in way that endears them to something they are passionate about.”
She noted that the sponsorship will enable the Miss Uganda Foundation to leverage MTN Foundation given their similar cause of focus – Maternal and girl child health.
This is the second Miss Uganda edition after its revamp under new management, Kezzi Entertainment, the Franchise holder and Talent Africa, the event organizer.
The month-long pageant that kicks-off this weekend will see MTN as main and only telecom sponsor participate in a series of activities leading to the crowning of the Miss Uganda 2019 on Friday 26th July in Kampala. Up to 2000 guests will be hosted to the grand finale that will be graced by Miss. Vanessa Ponce, the reigning Miss World 2018.